Regional Medical Advisor

Job Description

Job Purpose

The Regional Medical Coordinator/Manager is responsible for being the key clinical resource in a region for delivering scientific presentations to healthcare professionals and developing relationships with key decision makers. This position reports directly to the Senior Medical and works closely with the region’s Senior Sales Manager, Business Manager and local Sales Representatives.

Key Accountabilities (1/6)

Achieve scientific proficiency to drive the development of assigned therapy areas in accordance with the medical strategy

• Keep abreast with the latest medical developments through publications, websites and by attending regional conferences.
• Understand on ground clinical practices by interacting with clinicians, to develop practical knowledge and utilize it to provide closer-to-market product solutions
• Create scientific publications on their therapeutic areas
• Identify the need, plan for, and select faculty, for organizing regional advisory boards, RTDs, CMEs, symposia, webcasts, conferences etc., working closely with the sales team.

Key Accountabilities (2/6)

Ideate and conceptualize and execute with sales team and HO medical to develop regional strategies to drive India business

• Provide clinical/scientific and ethical guidance to marketing, sales for diseases/therapies/products strategies driven by head office
• Trains and coaches sales and colleagues in the scientific matters and provides medical expertise in addressing queries or issues encountered by field force.
• Develop and maintain professional relationships with prominent Key opinion leaders within designated territory.
• Deliver fair, balanced, and objective clinical and scientific presentations to healthcare professionals
• Attend national and regional medical meetings and symposia and engage in discussions with attendees as appropriate,
• Identify speakers for advisory boards, symposia, and educational programs
• Conduct local and regional Advisory Boards, round tables and educational programs that aim to satisfy the specific needs of key healthcare professionals and institutions.
• Provide input to management regarding alternative products , business development opportunities/risks, and customer feedback.
• Ideate and execute investigator initiated trials.
• Provide assistance to HO initiated trials

Key Accountabilities (3/6)

Identify therapeutic gaps in the product portfolio and suggest new molecules/ formulations/ incremental innovations in order to contribute towards building a robust therapy-product mix

• Identify, analyse and recommend new molecules, devices and products for the domestic and global business, by studying market trends
• Provide a medical opinion and rationale to assist the portfolio
• Develop protocols for research projects in liaison with clinical trials department and get approval from group lead

Key Accountabilities (4/6)

Build sales team capability by conducting training sessions and guiding team members on how to develop their competence

• Conduct medical trainings of sales team
• Develop induction training program with content for new sales team members
• Track effectiveness of trainings regularly by means of feedback

Key Accountabilities (5/6)

Build external advisor relationship to help steer the therapy market

• Identify new KOLs and initiate contact with them
• Engage existing and new KOLs through various scientific activities
• Leverage KOLs and therapy consultants for strategy development, training and understanding therapy landscape as well as for potential hiring

Key Accountabilities (6/6)

Ensure ethical actions by adhering to regulations and laws

• Ensure compliance and adhere to internal policies, local and international regulations for scientific, promotional materials, activities and therapy/ product related queries from internal and external stakeholders

Major Challenges

• Keeping pace with the frequently changing compliance requirements, market dynamics/ therapy treatment trends and medical information overload
• Managing multiple stakeholders and interdependencies on other cross functional teams

Key Interactions (1/2)

• Marketing Team (as required)
• Sales Team (Regional) for field queries, CME meetings and refresher, launches, joint field work, monthly meetings, etc. (daily)
• Clinical Trials for discussions on trial protocols, status and other inputs (need based)
• Compliance & Ethics to ensure promotional activities in line with compliance guidelines (need based)
• Learning and Development for Esproute related & training (need based)
• Library (need based for research articles)
• Corporate Communications & CiplaMed for therapy related inputs (need based)

Key Interactions (2/2)

• Conference Committees for publications, lectures, posters etc. for conferences (need based)
• Chemists for competitor insights and patient feedbacks (bi-monthly)
• DCGI for product approval presentation (occasional)
• KOLs for knowledge sharing (need based)
• Medical and nonmedical institutes/ associations/ Paramedics to partner in research projects, educational activities, etc. (need based)
• Sales Team: Daily

Dimensions (1/2)

• Specialties: 1
• Therapies: 1
• Brands: Entire Respiratory Portfolio 30 to 40 brands.80+ SKUs
• Marketing team strength supported: 0
• Field force supported: 400-700
• Number of days of field work (minimum 15 days/month)
• Medical Projects undertaken: usually 2 / year
• Investigator Initiated Trials: usually 2 / year
• Number of CMEs conducted as speaker and/or speaker priming: min 5 / qtr
• Regional Advisory Boards and RTMs conducted. 1 / qtr
• KOLs engaged in the above activities. Min 10 / qtr
• Publications and posters. usually 2 / year
• Support to HCP by query resolution and slide and literature support.
• HCPs converted from competitor. No numbers

Dimensions (2/2)

• KOLs developed as speakers in Regional / National / International programmes. No numbers.
• Competitor intelligence
• Active participation in Symposia / conferences held in their region
• Field force support in handling difficult KOLs
• FF training
• FF in-clinic assistance
• Active participation in regional strategy meets and monthly meets
• Sales targets (Bharat serum and Abbott Nutrition)
• Assistance for HO initiated programmes and HO initiated Clinical trials
• Assistance in rolling out HO strategy in region
• Regional Brand Launches
• Regional Compliance

Key Decisions (1/2)

Addressing field & doctor queries

Approval of scientific communication for doctors/ field queries

Training material for field

Medical Projects undertaken

Investigator Initiated Trials

Regional CMEs conducted

Regional Advisory Boards and RTMs conducted.

KOLs engaged in the above activities.

Publications and posters.

HCPs converted from competitor. No numbers

KOLs developed as speakers in Regional / National / International programmes.

Competitor intelligence

Regional Compliance

Key Decisions (2/2)

Approval required Medical Director on the following

• KOL engagement activities
• Topics for scientific meetings
• HO initiated scientific events
• Scientific publishing/ clinical trial related activities
• Attending conferences/ conducting field work
• Drafting patient education material
• New product activities

Education Qualification

MBBS/ MD

Relevant Work Experience

• 0-2 years’ experience with PhD/ MBBS/ MD