Group Product Manager – Respiratory

Group Product Manager – Respiratory

Department: Marketing – Respiratory
Experience: 6–7 Years in Product Management / PMT
GPM Experience: Minimum 2–3 Years
Industry Requirement: MNC Pharma background Mandatory
Therapy Requirement: Respiratory / Critical Care experience Mandatory
Qualification: B.Pharm / D.Pharm / B.Sc.

Key Responsibilities

Product & Brand Management

• Manage the Respiratory product portfolio and develop strategic marketing plans.

• Develop brand strategies based on market dynamics, customer insights, business objectives, and competitive activity.

• Drive product positioning, differentiation, and communication strategies.

• Monitor brand performance and identify opportunities for growth and market penetration.

Promotional Planning & Execution

• Develop and ensure timely execution of promotional plans and marketing campaigns.

• Create and deploy promotional materials including visual aids, leaflets, communication tools, and product literature.

• Ensure quality and consistency of marketing communication across the field force.

• Coordinate with vendors and internal stakeholders to ensure timely execution of marketing initiatives.

Sales & Field Engagement

• Work closely with Sales teams to ensure effective implementation of marketing strategies.

• Conduct regular field visits to understand customer behaviour, market dynamics, and field-level challenges.

• Gather insights from doctors, customers, and sales teams and translate them into actionable marketing initiatives.

• Conduct product and campaign discussions with Sales teams.

Market & Competitive Intelligence

• Conduct ongoing analysis of internal and external brand performance.

• Track market trends, competitor activities, product launches, pricing, positioning, and promotional strategies.

• Develop regular competition mapping and market intelligence reports.

• Identify emerging opportunities and threats within the Respiratory / Critical Care market.

Budget & Marketing Analytics

• Monitor promotional expenditure against the approved marketing calendar and budget.

• Prepare and maintain Excel trackers, MIS reports, dashboards, and performance reports.

• Analyse brand and campaign performance and provide actionable recommendations.

• Ensure effective utilization of the marketing budget.

Cross-Functional Coordination

• Collaborate with Sales, Medical, Regulatory, Finance, Supply Chain, Procurement, and external vendors for smooth execution.

• Ensure timely sharing of marketing information and business updates with relevant stakeholders.

• Coordinate multiple projects and ensure adherence to timelines and quality standards.

Key Competencies

• Strong understanding of Pharmaceutical Marketing / Product Management.

• Proven experience in Respiratory / Critical Care therapy.

• Strong analytical and market research skills.

• Excellent Excel and reporting capabilities.

• Strong brand planning and promotional execution skills.

• Customer and field-oriented approach.

• Strong stakeholder management and communication skills.

• Ability to work independently and manage multiple priorities.

• Willingness for regular fieldwork and travel.

• Ability to quickly adapt to organizational processes and systems.

Success Metrics

• Achievement of agreed marketing budget targets.

• Effective utilization of marketing expenses, targeted up to 95%.

• Timely and qualitative execution of promotional plans.

• Effective deployment of promotional materials and campaigns.

• Quality of field insights and competitive intelligence.

• Successful collaboration with Sales and cross-functional teams.